Philosophy

Greetings to all,

I would like to share with you the journey that has brought me to this point in my life.

For the past 15 years I have traveled the world as a fashion photographer working with many talented
and creative individuals. To those friends who have been such an integral part of my success
and accomplishments, I would love to thank you.

While on assignments I always found myself longing to photograph the environment, for this was home,
a place I needed to be. Whenever the chance arose, I packed up my gear and headed out to the woods
photographing the beauty of Earth Mother while discovering so many truths and understandings about
myself as well as the world we live in.

At the height of my career after having worked so hard for so many years, a sense of emptiness came upon
me. This was the time that I realized that I needed to create a medium enveloping more substance to my work,
one which produced more good than money or ego.

It was during this low point that my heart began to soar, for I'd been given a gift that needed to be used
to bring warmth and provoke thought in a positive way. Direction and a meaningful purpose began to take root.
I started to organize my landscape work along with the positive thought that I felt while photographing the images.

As we experience life, we grow; life is growth. What a blessing it is to educate and to be educated. Through prayer
and meditation, my heart told me to put this collection together and in some way get this project to the people.

One of my primary objectives with the collection is to create funding so that we can play a part in educating
our children with information about our environment, our planet, and ways we all can get involved first hand.
Teaching the benefits of planting trees, recycling and the building up of our topsoil with composting
are just a few ways to educate our children.

It is my intention through landscapes, inspirational thought, and Native American symbolism to bring warmth
and hope into this world we all call our home. It is a special opportunity for me to bring these images into schools,
hospitals and homes all around the world to encourage a positive attitude and bring a smile onto many faces
of all nationalities. My collection is much more than simply a business, I look forward to developing friendships
with people that believe we all can make a difference; that we all can look at life with a positive attitude,
we all have the choice.

To everyone that feels a special glow from this project, I welcome you and look forward to crossing your path.

Mitakuye Oyasin
All my relations

Jeff Willson
Shuka Wakan Ska